Leads email marketers, content strategists and site producers who build, maintain and promote the association’s two web touchpoints, CTA.tech and CES.tech, a primary channel for both the in-person and digital 2022 Consumer Electronics Show. Led mobile app and digital venue attendee messaging for in-person and virtual attendees at CES 2022.

I was the Digital Strategy department head. In this capacity, I led content strategists, science writers, site producers, social media specialists and product managers who build, maintain and promote two of the Society’s primary web touch points, sfn.org and Neuronline, a member benefit site offering professional development opportunities for neuroscientists. Additionally, I was charged with leading strategy development for organic social media and member email outreach for both ongoing communications efforts and Neuroscience 2019, the Society’s in-person annual meeting that attracted 28k attendees.

I led a team of nine project managers, program managers and site producers that builds, maintains and retires digital content for a portfolio of 400+ sites that collectively serve 17M users per month. I was responsible for growing engagement and time-on-site for digital audiences; and for developing new pipelines for high-quality, low-cost content opportunities for direct-to-PBS series and specials. I am especially proud of the work I did on the Ken Burns website portfolio, including the first complete re-design and overhaul of the catalog in its history.

I spearheaded search revenue operations through the distribution of dynamic products across all corporate websites and products. I also worked to integrate social media including Facebook, Twitter and blogs into consumer experiences to drive wider distribution and adoption of key search-related products and managed highly-visible digital campaigns in collaboration with AOL Advertising.

I worked with a variety of consulting clients, including the World Bank, SRA International, Ben & Jerry's, and the Department of Interior Federal Credit Union. I was also a leader in my campus community, serving as a member of the Graduate Business Association (GBA) board, the annual Case Competition board, and as a student member of the admissions committee.

I served as a peer tutor in writing at the University Writing Center, and I was one of only a handful of undergraduates selected to present at the National Conference on Peer Tutoring in Writing at Penn State University. Additionally, I was a founder of my campus chapter of Free the Planet - an organization that trains student leaders to protect environmental laws - and I was an active member of the George Mason Storytellers' Club.

The Positive Leadership program helped me infuse qualities of optimism and resiliency into my own leadership style, to the benefit of my team and my organization.

The Sustainable Business Practices program focused on methods to instill a sustainability mindset at all levels of an organization. The highlight of this program was a consulting project for Ben & Jerry's Ice Cream.